Built for marketing departments, priced for them too
Hootsuite, Buffer, Sprout - the incumbents assume a marketing team, a budget, and time to learn them. A one-person business pays for a hundred features it never opens.
the platform
Social media management software, built for small business.
Social media management software is the tool that plans, creates, schedules and measures a business’s social posts from one place. MicroPromote is that tool - deliberately built for small businesses and solo operators, not the marketing departments the big platforms are priced for.
01 / the pain
The category was built for teams. You’re not a team.
Agencies bill by the hour, not the result
A few thousand a month to have someone run your socials rarely adds up for a small business - and you still can’t see what you’re getting for it.
Ten tools to do one job
A writer here, a design app there, a scheduler somewhere else, analytics in a fourth tab. The stitching is the work, and it never quite holds.
You can’t tell what’s working
Enterprise dashboards bury the one number you care about - is this bringing in customers? - under fifty you don’t.
What social media management software actually is
Social media management software brings the whole job of running a social presence into one place: creating the content, organising it, scheduling it across platforms, and measuring what it returns. Done well, it replaces a stack of separate apps - and, for a small business, the agency or marketing hire you’d otherwise need to operate them.
The four jobs it does - all in one tool
Most of the market only schedules posts you still have to write and design yourself. MicroPromote does the whole loop, so the presence stays consistent without a marketing background:
- Create - AI generates on-brand posts, images, short video and voiceovers from a short brief, edited to your voice.
- Organise - a media Library keeps every asset in one place to reuse and adapt, so good content works more than once.
- Schedule - plan a month at a glance and publish to Facebook, Instagram, LinkedIn and more from a single calendar.
- Measure - plain-language analytics show reach, engagement and the enquiries your content drives, in language you don’t need a data team to read.
Just the parts a small business needs - none of the enterprise bloat
The wedge is deliberate: MicroPromote is not a do-everything platform with a marketing team to run it. It’s the few things a small business actually uses - create, schedule, measure - done well, at a price a small business can carry. It’s the difference between a tool you open every week and one you cancel after a month.
One fair price, instead of seats and retainers
Promote is $99/month - a fraction of an agency retainer or a part-time marketer, with no per-seat pricing and no lock-in. Promote + Protect is $199/month and adds an ongoing scan of your website (security, page speed, email deliverability and search visibility), because the clicks your posts earn are wasted if the site they land on doesn’t convert. Prefer we set the whole thing up? Kickstart is a one-off guided start at $1,199, then $199/month.
02 / why small businesses pick it
Small-business simple.
AI does the making
Posts, images, video and voiceovers generated on brief - not just a scheduler for content you still have to produce.
One owner can run it
No marketing team, no agency, no learning curve - set up a month of content in one sitting.
One fair price
From $99/month, no per-seat pricing, no retainer, no lock-in.
Proof it’s working
Plain-language reach, engagement and enquiries - the number that matters, not a dashboard to decode.
03 / explore
One tool, every part of the job.
By industry
By capability
common questions
Questions, answered.
- What is social media management software?
- It’s a tool that runs a business’s social presence from one place - planning, creating, scheduling and measuring posts across platforms like Facebook, Instagram and LinkedIn. MicroPromote also generates the content itself with AI, so you’re not just scheduling posts you still have to write and design.
- What’s the best social media management software for a small business?
- The big platforms (Hootsuite, Buffer, Sprout) are built and priced for marketing teams. For a small business or solo operator, the better fit is a tool that makes the content, keeps to the few things you actually use, and costs less than an agency - which is exactly what MicroPromote is built to do.
- How is MicroPromote different from Hootsuite or Buffer?
- Those tools mostly schedule content you produce elsewhere and assume a marketing team to run them. MicroPromote does the whole loop - it generates the posts, images, video and voiceovers, schedules them, and reports back in plain language - and is deliberately built for one person, not a department.
- Do I need marketing or social media experience to use it?
- No. MicroPromote generates the content and lays out a calendar; you approve and publish. It removes the copywriting, design and video skills most small-business owners don’t have time to build.
- How much does it cost?
- Promote is $99/month. Promote + Protect is $199/month and adds an ongoing website scan. Kickstart is a one-off guided start at $1,199, then $199/month. No per-seat pricing and no lock-in.
See it on your own content.
See a week of posts MicroPromote would make for your business - no commitment.