Compliance makes every post feel risky
Testimonials, guarantees, "best in town" — the rules around healthcare advertising are easy to trip over, so most practices post nothing rather than risk the wrong thing.
for healthcare & clinics
Social media for healthcare, without the compliance headache.
MicroPromote helps clinics and allied-health practices stay visible and build trust online — with patient-friendly content that goes out consistently, and never overpromises. AI does the heavy lifting; you keep control of every word before it publishes.
01 / the pain
Marketing a practice is the last thing you have time for.
Nobody on the team is a marketer
Reception is flat out, practitioners are with patients, and "post something to Facebook" sits at the bottom of a list that never clears.
Quiet weeks and booked-out weeks
Demand swings, and there is no steady presence keeping new patients aware of you between the referrals and the word of mouth.
Content that stays on the right side of the line
MicroPromote generates posts framed around education, reassurance, and what to expect — the content patients actually want — and steers away from the claims that get practices in trouble. Nothing publishes automatically: every post lands in a review queue for you to approve, edit, or reject first.
- Education-first posts: conditions explained plainly, what a first visit involves, seasonal health prompts
- No fabricated testimonials, outcomes, or comparative "best" claims
- Your practitioners and services, in your tone — approved before anything goes live
A month of content from a short brief
Tell MicroPromote about a service — say, a new physio program or a flu-season reminder — and it drafts a run of posts, images, and short videos you can schedule across the weeks ahead. One brief becomes a steady presence, instead of a scramble every time someone remembers the page.
Stay visible on the platforms patients use
Publish to Facebook, Instagram, and LinkedIn from one place, on a calendar you can see at a glance. Reception can keep it ticking over in minutes a week, and you can see what is actually reaching people — reach, engagement, and new enquiries — without a spreadsheet.
Protect the front door, too
On the Promote + Protect plan, MicroPromote runs a fortnightly check of your website — security, page speed, email deliverability, and whether you are findable on Google and AI search — and reports it in plain language. Patients judge a practice by its website before they call; this keeps it trustworthy.
02 / what you get
Built for a practice, not an agency.
Approve-before-publish
Every post waits for a human yes. Nothing surprises you on the feed.
AI content, your voice
Posts, images, video, and voiceovers generated on brief — then edited to sound like you.
Set-and-forget scheduling
A visible calendar that keeps a steady presence with minutes of work a week.
Plain-language results
Reach, engagement, and enquiries — no jargon, no consultant fees.
common questions
Questions, answered.
- Is social media compliant for healthcare practices in Australia?
- It can be, when done carefully. The main risks are patient testimonials about clinical care, misleading or comparative claims, and creating unreasonable expectations. MicroPromote drafts education- and reassurance-led content and routes everything through your approval first, so you stay in control of what publishes. It is a tool to help you publish responsibly — not legal advice.
- Will posts publish automatically without us checking them?
- No. AI generates drafts, but every post sits in a review queue for someone at the practice to approve, edit, or reject before it goes live. You decide what patients see.
- We have no marketing person. Can reception run this?
- Yes — that is the point. Most practices generate a batch of posts from a short brief, approve them, and schedule weeks ahead in one sitting. After that it is minutes a week to keep it going.
- Which platforms does it post to?
- Facebook, Instagram, and LinkedIn are the common ones for clinics, and you publish to all of them from a single calendar inside MicroPromote.
- What does the Protect plan add for a clinic?
- A fortnightly automated report on your website: security exposure, page speed, email deliverability, and search visibility (Google and AI tools). It is written in plain language so you know whether your website is helping or quietly costing you patients.
- How much does it cost?
- MicroPromote is $99/month for the Promote plan, or $299/month for Promote + Protect, which adds the fortnightly website scan. No lock-in.
See it on your own content.
A 20-minute walkthrough on your own services — see the content it would draft for your practice.