Terms of Service

These Terms of Service (the “Terms”) govern your access to and use of MicroPromote and its related websites, applications, and services (collectively, the “Services”). The Services are operated by Blocksure Pty Ltd (ABN 41 644 369 184) (“Blocksure”, “we”, “us”, or “our”), the company behind MicroPromote.

By creating an account, subscribing to a plan, or otherwise using the Services, you agree to be bound by these Terms. If you are using the Services on behalf of a business or other organisation, you confirm that you are authorised to bind that organisation, and “you” refers to that organisation. If you do not agree to these Terms, you must not use the Services.

1. Definitions

• “Promote” — our core subscription service for AI-assisted social media creation, scheduling, publishing, and analytics.
• “Protect” — the website-monitoring and security-scanning service available on the Promote + Protect plan. The Protect service is delivered by our third-party partner, Red Bridge Cyber (see clause 8).
• “Kickstart” — our one-off, guided setup and onboarding service, in which we set up your social connections and Protect, review your brand, and build a promotion strategy with you.
• “Your Content” — any material you upload, input, generate, or publish through the Services, including brand assets, text, prompts, images, video, and audio.
• “Connected Platforms” — third-party social media and other services you link to your account (such as LinkedIn, Facebook, and Instagram).

2. Eligibility and Accounts

You must be at least 18 years old and capable of forming a binding contract to use the Services. To use most features you must create an account. You agree to provide accurate, current, and complete information and to keep it up to date.

You are responsible for safeguarding your account credentials and for all activity that occurs under your account. You must notify us promptly at [email protected] if you suspect any unauthorised use of your account. You may invite additional users subject to the access controls available in your plan, and you remain responsible for their use of the Services.

3. The Services

MicroPromote helps you create, schedule, publish, and measure social media content using AI, and — on the Promote + Protect plan — monitors the health and security of your website. We currently offer three ways to get going:

• Promote — a monthly subscription for AI-generated posts, images, video and voiceovers, publishing to Connected Platforms, a content calendar, scheduling, and performance analytics.
• Promote + Protect — everything in Promote, plus the Protect service: a fortnightly automated scan of your website covering deliverability, page speed, domain and SSL health, search visibility, and security, with a plain-language report.
• Kickstart — a one-off guided setup in which we configure your connections and Protect, review your brand, and build a promotion strategy, with a month of Promote + Protect included.

We may add, change, or remove features over time to improve the Services. We will not materially reduce the core functionality of a plan you are paying for without notice.

4. Subscriptions, Billing and Payment

Promote and Promote + Protect are billed as recurring monthly subscriptions. By subscribing, you authorise us (and our third-party payment processor) to charge the applicable fee to your nominated payment method at the start of each billing period until you cancel. Kickstart is a one-off fee, quoted and payable as set out at the time of purchase.

All prices are in Australian dollars and, unless stated otherwise, are inclusive of GST where applicable. We may change our prices from time to time; any change to your recurring subscription price will take effect from your next billing period after we give you reasonable notice. There is no lock-in contract for monthly subscriptions — you can cancel at any time, effective at the end of your current billing period.

If a payment fails or is overdue, we may suspend or limit your access to the Services until the amount owing is paid.

5. Refunds and Cancellation

We want you to be confident getting started. Our refund policy is set out below, and applies in addition to (and does not limit) your rights under the Australian Consumer Law (see clause 12).

14-day money-back guarantee (Promote subscriptions)

For a new Promote or Promote + Protect subscription, you may request a full refund of your initial subscription payment within 14 days of that first payment — no questions asked. Simply contact us at [email protected] within the 14-day window. After the 14-day window, you can still cancel at any time to stop future billing; however, fees already paid for the current billing period are not refunded except where required by law. The 14-day guarantee applies once per customer and does not apply to the Protect or Kickstart services, which are governed by the clauses below.

Protect service (delivered by Red Bridge Cyber)

The Protect service is delivered by our third-party security partner, Red Bridge Cyber. Refunds relating to the Protect service are governed by Red Bridge Cyber’s own terms, available at https://redbridgecyber.com.au/terms-of-service. Where you have purchased the Promote + Protect plan, the Promote portion remains subject to the 14-day money-back guarantee above, while any refund of the Protect component is determined under Red Bridge Cyber’s terms.

Kickstart service

Kickstart is a one-off, work-based setup service. It is non-refundable once work has commenced. Work is generally taken to have commenced immediately after your first onboarding call, unless we agree otherwise with you in writing. If you cancel before work has commenced, you will be refunded the Kickstart fee in full.

6. Your Content and Licence

You retain all ownership of Your Content. You grant us a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, process, adapt, and transmit Your Content solely to the extent necessary to operate and provide the Services to you (for example, to generate drafts, schedule posts, and publish to your Connected Platforms).

You represent and warrant that you own or have all necessary rights to Your Content and that it does not infringe the rights of any third party or breach any law. You are responsible for Your Content and for ensuring you have the right to publish it on each Connected Platform.

7. AI-Generated Content

The Services use artificial intelligence to help generate posts, images, video, voiceovers, and other material. AI output can be inaccurate, incomplete, or unsuitable, and may produce similar results for different users. You are responsible for reviewing, editing, and approving all AI-generated content before it is published, and for ensuring it is accurate, lawful, on-brand, and compliant with the rules of each Connected Platform and any applicable advertising or industry regulations. We do not warrant that AI-generated content is fit for any particular purpose.

8. Third-Party Platforms and Services

The Services integrate with third-party platforms and providers, including social networks you connect, our payment processor, and Red Bridge Cyber (who delivers the Protect service). Your use of those third-party platforms is governed by their own terms and policies, and we are not responsible for their acts, omissions, availability, or content.

You authorise us to access and interact with your Connected Platforms on your behalf as needed to provide the Services. You may disconnect a Connected Platform at any time, though doing so may limit some functionality. Third-party platforms may change or withdraw their APIs or access, which may affect features of the Services through no fault of ours.

9. Acceptable Use

You agree not to use the Services to:

• break any law, or infringe the intellectual property, privacy, or other rights of others;
• create or distribute content that is unlawful, misleading, deceptive, defamatory, harassing, hateful, or otherwise objectionable;
• send spam, or breach the rules, policies, or terms of any Connected Platform;
• attempt to gain unauthorised access to, disrupt, reverse engineer, or interfere with the Services or their underlying infrastructure;
• upload malicious code, or use the Services to build or train a competing product or service.

We may remove content or suspend access where we reasonably believe these Terms have been breached.

10. Intellectual Property

The Services, including all software, designs, text, graphics, and other material we provide (excluding Your Content), are owned by or licensed to Blocksure and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Services for your internal business purposes in accordance with these Terms. You must not copy, modify, distribute, sell, or lease any part of the Services except as expressly permitted.

11. Privacy

Our handling of personal information is described in our Privacy Policy, which forms part of these Terms. By using the Services, you consent to the collection, use, and disclosure of personal information as set out in that policy.

12. Australian Consumer Law

Our Services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these Terms excludes, restricts, or modifies any right, guarantee, or remedy you may have under the Australian Consumer Law or any other law that cannot lawfully be excluded.

For major failures with the Services, you are entitled to a remedy as provided by law. To the extent we are able to limit our liability for a breach of a non-excludable guarantee, our liability is limited (at our option) to re-supplying the Services or paying the cost of having the Services re-supplied.

13. Disclaimers and Limitation of Liability

Subject to clause 12, the Services are provided “as is” and “as available”, and we do not warrant that they will be uninterrupted, error-free, or that results (including reach, engagement, leads, or revenue) will be achieved.

To the maximum extent permitted by law, and subject to clause 12, Blocksure will not be liable for any indirect, incidental, special, or consequential loss, or any loss of profits, revenue, data, or goodwill, arising out of or in connection with the Services. To the maximum extent permitted by law, our total aggregate liability arising out of or in connection with the Services in any 12-month period is limited to the amount of fees you paid us for the Services in that period.

14. Indemnity

You agree to indemnify and hold Blocksure harmless from any claims, losses, liabilities, and reasonable costs (including legal costs) arising out of Your Content, your use of the Services, or your breach of these Terms or of any law or third-party right, except to the extent caused by our own breach or negligence.

15. Suspension and Termination

You may stop using the Services and cancel your subscription at any time. We may suspend or terminate your access to the Services if you materially breach these Terms, fail to pay fees when due, or if we are required to do so by law. On termination, your right to use the Services ends. Clauses that by their nature should survive termination (including those relating to content licences, intellectual property, liability, and indemnity) will survive.

16. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will take reasonable steps to notify you (for example, by email or an in-app notice). Changes take effect from the date they are published. Your continued use of the Services after the changes take effect constitutes your acceptance of the updated Terms.

17. Governing Law

These Terms are governed by the laws of the State of Queensland, Australia. You and Blocksure submit to the non-exclusive jurisdiction of the courts of Queensland and the courts competent to hear appeals from them.

18. Contact Us