Intakes creep up and the page goes quiet
Between delivering training and running the business, promotion is the thing that slips — and enrolments soften when the feed goes silent.
for RTOs & course providers
Fill your next intake — without marketing being a second job.
MicroPromote helps RTOs and independent course providers promote their courses consistently across social media. Turn one course into weeks of AI-generated posts, images, and video, schedule it around your intake dates, and see what is actually driving enrolments.
01 / the pain
Great courses don’t sell themselves.
Writing course promos isn’t your job
You are a trainer or an assessor, not a copywriter. Turning a unit of competency into a scroll-stopping post is a different skill entirely.
Too many courses, too many platforms
Cert IVs, diplomas, short courses, skill sets — each with its own audience across LinkedIn, Facebook, and Instagram. Keeping it all moving by hand is impossible.
One course becomes a month of content
Point MicroPromote at a course — its outcomes, who it’s for, the next intake date — and it drafts a run of posts, images, and short videos promoting it. A single Cert IV can carry weeks of varied content: the career outcome, who it suits, funding and eligibility, student stories you approve, and the "applications close" push as the intake nears.
- Promote multiple courses in parallel, each on its own thread of content
- Built around the language of training — units, intakes, eligibility, outcomes
- Generate the assets once, reuse them across every intake
Schedule around your enrolment cycle
Intakes run to a calendar, so your promotion should too. Plan a campaign that builds from awareness to "apply now" across the weeks before an intake, schedule it across every platform in one view, and let it run while you get on with delivery.
Reach the right learners
Publish to LinkedIn, Facebook, and Instagram from one place — LinkedIn for career-changers and employer-funded study, Facebook and Instagram for school-leavers and community courses. MicroPromote tailors the tone to each without you rewriting everything.
See which courses your content actually fills
Analytics show reach, engagement, and enquiries by course, so you learn which messages drive enrolments and which fall flat — and put your effort where the intakes need it most. On Promote + Protect, a fortnightly website scan also checks that your course pages are fast, secure, and findable on Google and AI search, where prospective students start.
02 / what you get
Made for training providers.
Course-aware content
Briefs in the language of training — intakes, units, outcomes, eligibility.
AI posts, images & video
A month of varied content per course, generated on brief and edited to your voice.
Intake-cycle scheduling
Campaigns that build to "apply now", scheduled across every platform.
Enrolment-focused analytics
See which courses and messages actually drive enquiries.
common questions
Questions, answered.
- Is MicroPromote built for RTOs specifically?
- It is built for organisations that sell courses — registered training organisations and independent course providers alike. It understands intakes, units, eligibility, and outcomes, so the content speaks the language of training rather than generic marketing.
- We run lots of courses. Can it promote them all?
- Yes. Each course gets its own thread of content, and you schedule them in parallel from one calendar — so a quiet course gets attention without crowding out the rest.
- Do we need a marketing person to use it?
- No. The whole point is that a trainer or admin can brief a course, approve the drafts, and schedule a campaign in one sitting — then it runs itself until the next intake.
- Can we promote around specific intake dates?
- Yes. Build a campaign that ramps from awareness to an "applications close" push in the weeks before an intake, schedule it across platforms, and let it run.
- Is this for schools and universities too?
- MicroPromote is aimed at vocational and independent training — RTOs, course creators, and skills providers. Schools and universities have very different marketing needs; our focus is course-led enrolment promotion.
- What does it cost?
- It’s $99/month for Promote, or $299/month for Promote + Protect, which adds a fortnightly website scan covering security, speed, deliverability, and search visibility. No lock-in.
See it on your own content.
Bring a course to the demo — see the campaign MicroPromote would build for your next intake.