A tradie, an agent, and a one-person shop do not post the same way — but they share the same problem: no time. Here is the practical 80/20 of social media for small businesses.
Most small businesses don't need a four-figure agency retainer or a bloated enterprise platform to run good social media. With the right focused tool, you can do the high-leverage work yourself in under an hour a week.
You are the founder, the product and the marketing department. Here is how to run social media as a team of one — consistently, on one or two platforms, without burning out or hiring an agency.
Most small businesses waste time on the 80% of social media that barely moves the needle. The 20% that works: show up consistently on one or two platforms, post proof, and turn one good idea into many.
